Our Values

Every piece begins with a pencil line, a feeling, a memory.

Jewellery, to us, is not simply decoration — it is storytelling, emotion and quiet strength that rests close to your skin.

We design with intention, creating pieces that carry personal meaning and are meant to be treasured, lived with and passed on.

We believe in the poetry of skilled hands and thoughtful creation.

Our jewellery is developed in close collaboration with trusted makers who value precision, respect and the art of slow production.

Some pieces are handcrafted in our Reykjavík studio; others are made by dedicated artisans we have chosen for their expertise and honesty.

Every detail matters — from the first sketch to the final clasp.

We choose materials with care and purpose, prioritizing durability and lasting beauty.

From considered metal choices to strong plating and stones that hold meaning, each element is selected to stand the test of time.

We encourage jewellery that is worn often, loved deeply and repaired when needed — not replaced.

We work in small, intentional batches to avoid overproduction and to honor the value of each piece.

Our approach is grounded in responsibility — thoughtful sourcing, ethical partnerships and a commitment to continuous improvement.

We are not perfect, but we are always moving toward better choices and deeper awareness.

Supporting meaningful causes and uplifting others has quietly shaped our journey from the beginning.

Over the years, we have taken part in charity collaborations and community efforts close to our hearts — always with humility, sincerity and care.

We believe in giving back in ways that feel genuine, personal and aligned with our values as humans and as creators.

We make jewellery with soul — pieces to carry your stories, celebrate your milestones and remind you of who you are becoming.

We hope each design brings a sense of connection, beauty and comfort, today and for years to come.